Why NNZ packaging?

  • Worldwide coverage
  • Focus on local
  • Broad portfolio
  • Innovative trendsetter
  • Customized packaging
  • Reliable & ethical
  • Sustainable & social-minded
Informācijas pieprasījums

Let's rethink your packaging portfolio

  • fact based sustainable packaging


Sustainability drives customers to rethink their packaging portfolio. NNZ is the perfect partner to assist the customer to make a choice for a the packaging design fit with their specific packaging strategies as we offer a broad packaging portfolio and are independent of material and technologies. NNZ developed a fact based sustainable packaging approach to facilitate the process. The purpose, our mission is: “Inspired to create sustainable packaging solutions for your success”!



’NNZ considers the prime function of packaging is to protect the content, hence an instrument to reduce food waste. Research shows that for many types of fresh produce (not all), there a distinguishable differences in retail-level waste rate between loose and pre-packaged fresh produce, and this difference in food waste justifies the additional primary packaging from an environmental impact standpoint'.

Illustrative examples:

  • mushrooms: it is proven that reduced food waste offsets the additional packaging impacts, resulting in a net environmental benefit.
  • cucumber: it is proven that reduced food waste offsets the additional packaging impacts, resulting in a net environmental benefit, unless regional and transport routes are short.
  • spinach: it is proven that reduced food waste does not offset the additional packaging impacts, resulting in a net environmental benefit, yet hygiene and convenience make retailers decide to sell these prepacked.



For the packaging materials we supply, sustainability translates into ‘keeping the materials we use in the system at their highest possible value’. For such circularity to really function we not only need materials management through sustainable packaging design but also consumer awareness and collection systems.

'For NNZ sustainable packaging design is a balancing act between environmental impact, marketimpact, food waste, cost efficiency, and supported by transparent and responsible communication, and market research'. Using our fact based sustainable packaging design, we aim to :

  • provide the required functionality to minimize food waste and best economics, and
  • minimize environmental impact, and
  • create an attractive, well-presented sustainable packaging for our customers and their consumers, hence
  • assist the customer to make a fact based selection from our packaging portfolio that fits their specific packaging strategies.


Fact based sustainable packaging

Our sustainable packaging design allows for fact based choices between packaging designs, it includes a 5-step approach with metrics for environmental impact from materials and food waste, market acceptance and cost.

The number and type of metrics we use will depend on the business question being asked. A simple question about the weight or recycled content of specific packaging options will require the use of just one metric. By contrast, an overall assessment and comparison of the entire product and packaging systems will require a lifecycle approach and the use of a wide range of metrics.The metrics we commonly use are: source reduction, recyclability, footprint of materials and food waste (carbon footprint, fresh water usage, energy usage) .

The preferred materials in our model are mono-materials, recyclable non-biodegradable plastics (PET, PP and PE) and bio-based/renewable cardboard or pulp. Non-recyclable biodegradable plastics (PLA, starch based) are not preferred as - to date - these are easily confused by the consumer with conventional plastics and end up in the wrong waste stream, contaminating recycling streams. This should be thrown out with non-recyclable waste, and is therefore not a sustainable solution, as this is immediately burned. Packaging materials that has been made from mixed materials that consumers won’t automatically separate are also not recommended for use.

Please be invited to watch our video #RETHINK on youtube!

For more information please be invited to contact: Alies Padding: apadding@nnz.nl or call mobile 0031621221154


NNZ is a multinational company owned and run by the family Boot since 1922. Its employees create packaging solutions for their clients in the fresh produce and industrial market. In 1922 NNZ started trading jute bags from 'Pakhuis Libau' in Groningen (The Netherlands), the start of a family business with international ambitions.
Today, NNZ has grown into an organisation with more than 250 employees, serving clients from offices in Austria, BeNeLux, Canada, Denmark, Norway, Germany, Italy, Poland, Latvia, Lithuania, Estonia, South Africa, United Kingdom, USA.
In close cooperation with our partners in 40 other countries NNZ provides packaging solutions to a worldwide customer base.